SEO Plans which are either Starter SEO Plan, Regular SEO Plan,Plus SEO Plan or Enterprise SEO PlanWeb Essentialzz will refund 5% of your total 180 day investment when using our Starter and Regular SEO Plan if we failWeb Essentialzz will refund 15% of your total 180 day investment when using our Plus SEO Plan if we failWeb Essentialzz will refund 25% of your total 180 day investment when using our Enterprise SEO Plan if we fail